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Swift IdeasStart a build
Swift Ideas
Start a build

A small team that builds serious software.

Swift Ideas is a senior-led studio for teams who need real software: AI products and agents, web platforms, and mobile apps. Design, ML, and engineering sit on one team, so the parts fit together.

Who you’ll work with

  • Headshot of Ed Cousins, Founder at Swift Ideas

    Ed Cousins

    Founder

    AI engineering, web & technical direction

    Ed leads discovery, architecture, and the AI and web engineering, from agent design and evals to the platforms they run on.

  • Headshot of Migle Cousins, Co-founder at Swift Ideas

    Migle Cousins

    Co-founder

    Regulated product design, clinical workflows & interface direction

    Migle brings a clinical and regulatory compliance background to product direction, shaping interfaces, workflows, and content that feel clear, responsible, and usable in high-trust environments.

Two people, five layers

The two of us design and engineer every layer of a build, from the screen down to the data. Each layer still has a lead.

  1. Interface

    Websites, iOS and Android apps, browser games

    Led by MigleEd

    Interface direction from Migle, web engineering from Ed.

  2. Product UI

    Design systems, dashboards and flows people finish

    Led by Migle

    Workflows, interfaces and content that stay clear in high-trust settings.

  3. API & platform

    Auth, billing, integrations and real-time sync

    Led by Ed

    Architecture, and the platforms the product runs on.

  4. AI model

    Agents, retrieval, evals and guardrails

    Led by Ed

    Agent design, evals and guardrails.

  5. Data

    Postgres, pipelines, analytics and audit trails

    Led by Ed

    Architecture, with Migle's regulatory eye on anything clinical.

How we work

  • Senior execution

    A lean team and direct communication, with few layers between the decision and the code that ships.

  • Design, ML, and engineering together

    Interface, model, and infrastructure are handled as one build, so the product holds up after launch instead of fraying at the seams.

  • Built to ship, not to demo

    We measure ourselves on systems in production with real users, evals, and metrics, not slideware.

What this means in practice

  • Ship AI features with evals and guardrails, not just a convincing demo.
  • Build web platforms and APIs that your own team can own and extend.
  • Take mobile apps from design through the store, backend included.

The company

A limited company registered in England and Wales, with its office in Tunbridge Wells.

Name
SWIFT IDEAS LTD
Registered
England and Wales
Office
The Old Bakery, 90 Camden Road, Tunbridge Wells, Kent, TN1 2QP

Bring the idea. We’ll build all of it.

Tell us what you want to exist and who it is for. The two people who reply are the two people who will build it.