Thank you @kyle
Also if anyone wants to keep the zoom icon but make it less obtrusive try this:
#product-img-slider li a.zoom {
background: none repeat scroll 0 0 transparent;
left: 0;
top: 0;
width: 100%;
height: 100%;
color: #fff !important;
opacity: .4 !important;
}
#product-img-slider li a.zoom > i {
color: #fff !important;
float:left !important;
margin-left: 10px !important;
margin-top: 10px !important;
}
If your product images are on a white background then change the “color:#fff;” to something darker.